Market focus Des Moines base with primary Iowa focus but actively pursuing national opportunities, suggesting sales leverage through regional expansion campaigns and targeted outreach to projects nationwide.

Project scope Specializes in steel and precast erection, rigging, and pre-engineered metal buildings, indicating potential add-on services or partnerships for general contractors, developers, and EPC firms undertaking large-scale structural developments.

Financial health Annual revenue in the mid-range ($10M-$25M) with a leaner employee base (11-50), presenting opportunities to upsell premium equipment rentals (cranes) and integrated turnkey services to growth-stage construction firms seeking dependable capacity.

Technology stack Uses standard construction and marketing tech (iCIMS, WordPress, Microsoft 365, CRM/marketing tools), which can support digital outreach, lead nurturing, and scalable proposals to convert inquiries into contracts.

Competitive positioning Mid-sized peers in steel and erection space (e.g., SPS, LeJeune, Herrick) suggest a sweet spot for targeted proposals on mid-market projects where reliable scheduling, safety, and specialized rigging are differentiators; emphasize capacity, speed, and safety in pitches.