Expanding Programs Upward Sports recently launched Upward Running, signaling a strategic move into adult programming and broader family engagement. This presents a potential cross-sell opportunity to church partners who want to extend their sports ministry beyond youth.

Church Partner Growth With 420 new church partners recruited in the past 24 months and a model that enables partners to customize programs, there is strong demand for scalable, partner-centric solutions that can be upsold with additional modules or licensing.

Adult Outreach The acquisition of Run For God Ministries and entry into adult programming open a channel to offer age-diverse programs to existing church networks, enabling bundled offerings across family demographics.

Digital & Analytics Adoption of Google Ads, Google Tag Manager and data-enabled marketing suggests opportunities to upsell managed marketing services or analytics dashboards for partner churches to better recruit participants and measure impact.

Mission Aligned Funding A substantial revenue footprint (marketed at 100M-250M) within the non-profit sector indicates potential for premium sponsorships, donation-enabled program expansions, or strategic partnerships with brands seeking youth and family engagement through faith-based communities.