Local market leadership Upstate is the leading prestige realty brand on the Northern Beaches with deep local market knowledge and a long-standing presence since 1922, indicating strong credibility for cross-selling premium residential and commercial properties to affluent buyers and investors.

Expansion momentum Recent growth through merging Dee Why and Collaroy agencies has expanded the team to 72 staff, signaling capacity for larger listings, faster transaction cycles, and the potential to upsell premium marketing and technology services to an expanded client base.

Tech-enabled outreach Current tech stack includes AdRoll, WordPress, Mailchimp, HubSpot, ActiveCampaign, Microsoft 365, WP Engine and Adobe Creative Suite, presenting opportunities to sell advanced marketing automation, CRM optimization, content creation, and retargeting services tailored to real estate campaigns.

Revenue opportunity With annual revenue in the 10 to 25 million range and a high-end market focus, there is potential to propose premium digital marketing packages, lead generation programs, and sponsorships for new projects to strengthen listings and brand visibility among high-net-worth buyers.

Strategic partnerships Longstanding director leadership and strong local knowledge create openings for partnerships in development projects, property management, and exclusive listings, enabling joint ventures, referral programs, and integrated marketing collaborations.