Insights

Acquisition Synergy Upsie's recent acquisition by Akko suggests a potential for strategic partnerships or cross-sell opportunities within Akko's portfolio and distribution channels, enabling coordinated warranty offerings alongside other consumer tech services.

Affordability Edge Upsie's value proposition centers on transparent, affordable coverage in a high-markup market; this positions the company to partner with mobile carriers, retailers, or OEMs seeking customer-friendly warranty alternatives to reduce churn and improve post-sale service.

Channel Partnerships Past and ongoing partnerships with mobile brands and retailers (Smartphones Plus, Twigby) indicate a strong appetite for white-label or co-branded warranty solutions that can be expanded to reach more device owners and increase win rates at point of sale.

Tech-enabled Growth A tech stack featuring web and mobile interfaces, streamlined policy management, and data capabilities can be leveraged to offer API-based integrations for retailers and marketplaces, enabling automated warranty quote generation and streamlined claims.

Financial Footing With a revenue range of 10–25 million and $18 million in funding, Upsie presents a scalable opportunity for enterprise clients seeking proven, investor-backed partners in the warranty space to support large-ticket electronics protection programs.

Upsie Tech Stack

Upsie uses 8 technology products and services including Microsoft Advertising, TrackJS, Cloudflare, and more. Explore Upsie's tech stack below.

  • Microsoft Advertising
    Advertising
  • TrackJS
    Analytics
  • Cloudflare
    Content Management System
  • MySQL
    Database
  • Stimulus
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • Google
    Search Engines
  • AddShoppers
    Widgets

Upsie's Email Address Formats

Upsie uses at least 1 format(s):
Upsie Email FormatsExamplePercentage
FLast@upsie.comJDoe@upsie.com
100%

Frequently Asked Questions

What is Upsie's phone number?

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You can contact Upsie's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upsie's official website and social media links?

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Upsie's official website is upsie.com and has social profiles on LinkedInCrunchbase.

How much revenue does Upsie generate?

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As of August 2026, Upsie's annual revenue is estimated to be $10M - $25M.

What is Upsie's SIC code NAICS code?

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Upsie's SIC code is 5431 - Fruit and Vegetable Markets NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Upsie have currently?

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As of August 2026, Upsie has approximately 7 employees across 1 continents, including North America. Key team members include Vice President Of Customer Service And Provider Relationship: D. F.. Explore Upsie's employee directory with LeadIQ.

What industry does Upsie belong to?

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Upsie operates in the Insurance industry.

What technology does Upsie use?

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Upsie's tech stack includes Microsoft AdvertisingTrackJSCloudflareMySQLStimulusAmazon ALBGoogleAddShoppers.

What is Upsie's email format?

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Upsie's email format typically follows the pattern of FLast@upsie.com. Find more Upsie email formats with LeadIQ.

How much funding has Upsie raised to date?

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As of August 2026, Upsie has raised $26M in funding. The last funding round occurred on May 13, 2021 for $18M.

When was Upsie founded?

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Upsie was founded in 2015.
Upsie logo

Upsie

InsuranceMinnesota, United States2-10 Employees

Upsie operates in the insurance sector, offering consumer-oriented warranty coverage through its web and mobile platforms. The company focuses on providing transparent pricing and straightforward coverage options, enabling users to purchase new warranties online and manage existing ones by storing coverage information and receipts in a centralized digital interface. Its target market consists of individuals seeking affordable, clearly explained protection for consumer electronics and other products, addressing concerns over opaque terms and high markups common in the extended warranty industry.
Based in St. Paul, Minnesota, Upsie positions itself as a more accessible alternative within the extended warranty landscape, contrasting with traditional approaches that often involve aggressive sales tactics and complex terms. The business has evolved to form partnerships and has seen organizational changes reflected in recent development, including news of a strategic acquisition in 2024. While small in size, the company focuses on delivering dependable, user-friendly warranty options that simplify purchase and management for customers.

Section iconCompany Overview

Phone number
Website
upsie.com
SIC Code
5431 - Fruit and Vegetable Markets
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $26M

    Upsie has raised a total of $26M of funding over 7 rounds. Their latest funding round was raised on May 13, 2021 in the amount of $18Mas a series_a.

  • $10M - $25M

    Upsie's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $26M

    Upsie has raised a total of $26M of funding over 7 rounds. Their latest funding round was raised on May 13, 2021 in the amount of $18Mas a series_a.

  • $10M - $25M

    Upsie's revenue is estimated to be in the range of $10M - $25M

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