Insights

Acquisition Opportunity Upsie has recently been acquired by Akko, presenting a potential channel for enterprise partnerships, cross-sell of extended warranty services, and alignment of product protection offerings within Akko's portfolio.

Affordability Advantage Upsie's positioning as a cost-effective warranty option with transparent pricing can be leveraged to target telecoms, electronics retailers, and consumer device ecosystems seeking to reduce warranty friction and improve margins.

Tech-Driven UX With a focus on a user friendly web and mobile interface and integrations like AWS, Redis, and analytics tools, there is an opportunity to partner on white-label warranty experiences or scale through API integrations for major retailers and device manufacturers.

SMB & Carrier Fit Given Upsie's small employee base and notable partnerships with mobile-focused resellers, there is potential to offer white-label protection plans to mobile virtual network operators (MVNOs) or regional retailers seeking turnkey warranty programs.

Public Financing Signals Past funding from True Ventures and a mid-market revenue range indicate a growth trajectory and appetite for strategic partnerships that can accelerate distribution, especially with retailers and service providers seeking scalable warranty solutions.

Similar companies to Upsie

Upsie Tech Stack

Upsie uses 8 technology products and services including AdRoll, The Trade Desk, Tableau, and more. Explore Upsie's tech stack below.

Upsie's Email Address Formats

Upsie uses at least 1 email format:
Upsie Email FormatsExamplePercentage
FLast@upsie.comJDoe@upsie.com
100%

Frequently Asked Questions

What is Upsie's phone number?

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You can contact Upsie's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upsie's official website and social media links?

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Upsie's official website is upsie.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Upsie generate?

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As of October 2026, Upsie's annual revenue is estimated to be $10M - $25M.

What is Upsie's SIC code and NAICS code?

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Upsie's SIC code is 5431 - Fruit and Vegetable Markets and NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Upsie have currently?

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As of October 2026, Upsie has approximately 6 employees across 2 continents, including North America and Asia. Key team members include Vice President Of Customer Service And Provider Relationship: D. F. Explore Upsie's employee directory with LeadIQ.

What industry does Upsie belong to?

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Upsie operates in the Insurance industry.

What technology does Upsie use?

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Upsie's tech stack includes AdRoll, The Trade Desk, Tableau, Amazon Web Services, WordPress, Redis, Trustpilot and Piwik PRO Core.

What is Upsie's email format?

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Upsie's email format typically follows the pattern of FLast@upsie.com. Find more Upsie email formats with LeadIQ.

How much funding has Upsie raised to date?

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As of October 2026, Upsie has raised $26M in funding. The last funding round occurred on May 13, 2021 for $18M.

When was Upsie founded?

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Upsie was founded in 2015.
Upsie logo

Upsie

InsuranceMinnesota, United States2-10 Employees

Upsie operates in the insurance sector, offering consumer-oriented warranty coverage through its web and mobile platforms. The company focuses on providing transparent pricing and straightforward coverage options, enabling users to purchase new warranties online and manage existing ones by storing coverage information and receipts in a centralized digital interface. Its target market consists of individuals seeking affordable, clearly explained protection for consumer electronics and other products, addressing concerns over opaque terms and high markups common in the extended warranty industry.
Based in St. Paul, Minnesota, Upsie positions itself as a more accessible alternative within the extended warranty landscape, contrasting with traditional approaches that often involve aggressive sales tactics and complex terms. The business has evolved to form partnerships and has seen organizational changes reflected in recent development, including news of a strategic acquisition in 2024. While small in size, the company focuses on delivering dependable, user-friendly warranty options that simplify purchase and management for customers.

Section iconCompany Overview

Phone number
Website
upsie.com
SIC Code
5431 - Fruit and Vegetable Markets
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $26M

    Upsie has raised a total of $26M of funding over 7 rounds. Their latest funding round was raised on May 13, 2021 in the amount of $18M as a Series A.

  • $10M - $25M

    Upsie's revenue is estimated to be in the range of $10M - $25M

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