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Insights

Growth Opportunity Upright is a fast-growing real estate fintech with substantial revenue (50M-100M) and a mid-size employee base (51-200), indicating potential for enterprise-level sales cycles and upsell of tech and financial workflow solutions.

Fintech Integration Current tech stack includes Salesforce, Snowplow, HubSpot Analytics, Intercom, QuickBooks, and Google Workspace, suggesting opportunities to offer complementary integrations, data analytics enhancements, or CRM/marketing automation add-ons to streamline investor and operator workflows.

Marketing Footprint Active use of Microsoft Advertising, StackAdapt, and Google Analytics signals strong digital marketing activity; sales outreach could focus on advertising spend optimization, attribution improvements, and analytics-driven marketing services for higher ROI.

Real Estate Focus As a transparent, collaborative real estate investment platform, Upright may benefit from solutions around portfolio management, investor reporting, compliance tooling, and performance dashboards tailored to real estate fintech customers.

Talent & Expansion With ongoing growth and open positions, there is potential to propose HR tech, recruitment marketing, or employee engagement tools to support scaling teams and improving talent acquisition efficiency.

Similar companies to Upright

Upright Tech Stack

Upright uses 8 technology products and services including QuickBooks, Microsoft Advertising, HubSpot Analytics, and more. Explore Upright's tech stack below.

Upright's Email Address Formats

Upright uses at least 4 email formats:
Upright Email FormatsExamplePercentage
First.Last@fundthatflip.comJohn.Doe@fundthatflip.com
83%
Last@fundthatflip.comDoe@fundthatflip.com
10%
First@fundthatflip.comJohn@fundthatflip.com
6%
First.Middle@fundthatflip.comJohn.Michael@fundthatflip.com
1%

Frequently Asked Questions

What is Upright's phone number?

Minus sign iconPlus sign icon You can contact Upright's main corporate office by phone at
+1-646-895-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

How much revenue does Upright generate?

Minus sign iconPlus sign icon As of August 2026, Upright's annual revenue is estimated to be $50M - $100M.

What is Upright's NAICS code?

Minus sign iconPlus sign iconUpright's NAICS code is 531 - Real Estate.

How many employees does Upright have currently?

Minus sign iconPlus sign iconAs of August 2026, Upright has approximately 90 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: A. Y., Founder & Growth Partner: G. D. and Company Owner: J. S. Explore Upright's employee directory with LeadIQ.

What industry does Upright belong to?

Minus sign iconPlus sign iconUpright operates in the Real Estate industry.

What technology does Upright use?

Minus sign iconPlus sign iconUpright's tech stack includes QuickBooks, Microsoft Advertising, HubSpot Analytics, Snowplow, Salesforce, StackAdapt, Google Workspace and Intercom.

What is Upright's email format?

Minus sign iconPlus sign iconUpright's email format typically follows the pattern of First.Last@fundthatflip.com. Find more Upright email formats with LeadIQ.

When was Upright founded?

Minus sign iconPlus sign iconUpright was founded in 2014.
Upright logo

Upright

Real EstateOhio, United States51-200 Employees

Upright runs an end-to-end platform for real estate investment, designed to manage the full investment lifecycle within a single ecosystem. The platform is positioned as a transparent and collaborative real estate fintech, aiming to improve how participants access and participate in real estate opportunities. The organization operates with a mid-sized team focused on delivering integrated tools for real estate investment.

Based in Cleveland, Ohio, Upright operates within the U.S. real estate fintech sector. Its offerings are targeted at individual investors seeking clear, collaborative access to real estate opportunities, with an emphasis on transparent processes.

Section iconCompany Overview

Phone number
+1-646-895-****
NAICS Code
531 - Real Estate
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Upright's revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Chief Executive Officer at Upright
    A. Y.
    Chief Executive Officer
    Mobile Phone
  • Founder & Growth Partner at Upright
    G. D.
    Founder & Growth Partner
    Mobile Phone
  • Company Owner at Upright
    J. S.
    Company Owner
    Mobile Phone
  • Owner at Upright
    W. S.
    Owner
    Mobile Phone
  • Managing Partner at Upright
    Y. L.
    Managing Partner
    Mobile Phone

Employee Directory

  • Owner at Upright
    K. T.
    Owner
    Mobile Phone
  • Vice President, Revenue at Upright
    B. B.
    Vice President, Revenue
    Mobile Phone
  • Borrower Relationship Manager at Upright
    A. K.
    Borrower Relationship Manager
    Mobile Phone
  • Relationship Manager at Upright
    C. M.
    Relationship Manager
    Mobile Phone
  • Manager, Underwriting at Upright
    M. N.
    Manager, Underwriting
    Mobile Phone

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