Insights

Niche Family Platform Upparent operates a community-driven platform focused on family-friendly activities, products, and travel across 22 regional markets, presenting multiple cross-sell opportunities with products and services for families.

Local Personalization Content and recommendations are tailored by location, enabling localized partnerships and promotions with regional merchants, venues, and event organizers to drive targeted sponsorships and co-marketing deals.

Community Engagement High user-generated input through polls, reviews, and discussions surfaces authentic needs and trending family topics, providing sales triggers for relevant advertisers and affiliate offers aligned with user interests.

Tech Stack Leverage Existing use of AWS, SES, and Google workspace supports scalable outreach and email marketing, making Upparent a receptive channel for onboarding partner programs and automated campaigns.

Growth Potential Revenue range indicates a small-to-mid-size platform with room to scale through strategic partnerships, sponsored content, and premium listings, suggesting target pitches for advertisers, listings, and enhanced marketplace features.

Similar companies to Upparent

Upparent Tech Stack

Upparent uses 8 technology products and services including Amazon Web Services, Amazon Simple Email Service, Google Workspace, and more. Explore Upparent's tech stack below.

Upparent's Email Address Formats

Upparent uses at least 1 email format:
Upparent Email FormatsExamplePercentage
First@upparent.comJohn@upparent.com
100%

Frequently Asked Questions

What is Upparent's phone number?

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You can contact Upparent's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Upparent's official website and social media links?

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Upparent's official website is upparent.com and has social profiles on LinkedIn.

How much revenue does Upparent generate?

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As of October 2026, Upparent's annual revenue is estimated to be $1M - $10M.

What is Upparent's NAICS code?

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Upparent's NAICS code is 51 - Information.

How many employees does Upparent have currently?

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As of October 2026, Upparent has approximately 4 employees across 1 continents, including North America. Key team members include Advocate: S. W. Explore Upparent's employee directory with LeadIQ.

What industry does Upparent belong to?

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Upparent operates in the Technology, Information and Media industry.

What technology does Upparent use?

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Upparent's tech stack includes Amazon Web Services, Amazon Simple Email Service, Google Workspace, Google Fonts API, JSON-LD, core-js, Nginx and X-UA-Compatible.

What is Upparent's email format?

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Upparent's email format typically follows the pattern of First@upparent.com. Find more Upparent email formats with LeadIQ.

When was Upparent founded?

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Upparent was founded in 2016.
Upparent logo

Upparent

Technology, Information and MediaIllinois, United States2-10 Employees

Upparent operates in the technology, information and media space, concentrating on reviews and recommendations gathered from regular parents about family activities, destinations, products, and gifts. The platform enables parents to share insights and discover community-curated content across 22 regional markets, with location-aware features like interactive maps and calendars that highlight relevant local options. Users can participate by creating polls, starting discussions on family-life topics, and collecting responses from the community, resulting in evolving lists and conversations shaped by votes and favorites. Based in Chicago, Illinois, Upparent serves a family-focused audience seeking practical guidance for planning outings, purchases, and experiences suitable for households. The service emphasizes a broad, varied set of opinions and interests, organized to help families discover new ideas and make informed choices in their local area. A notable development includes the company launching a curated list of easy science experiments for kids in mid-2020, reflecting its ongoing content expansion for family-friendly activities.

Section iconCompany Overview

Phone number
NAICS Code
51 - Information
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Upparent's revenue is estimated to be in the range of $1M - $10M

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