Upp.ai

Technology, Information and InternetEngland, United Kingdom11-50 Employees

Upp.ai is a London-based technology company that focuses on optimizing digital advertising performance, specifically for Google Performance Max campaigns. Its platform processes vast streams of product and market data to enable advertisers to broaden their product coverage and allocate budgets more efficiently, while reducing management overhead. By continuously managing campaigns and assets, Upp.ai aims to align spending with business strategy across inventory of varying complexity and scale, effectively handling large numbers of SKUs and extensive data points.

The company targets brands and retailers seeking improved online advertising results and streamlined paid media operations. Based in London, Upp.ai positions itself within the technology, information, and internet sector, leveraging AI and machine learning to support performance marketing initiatives through 24/7 campaign management. Recent developments include recognition in AI-focused and industry-award contexts and partnerships that reflect ongoing collaboration with major retailers.

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