Upgrade Labs Employee Directory
Wellness and Fitness ServicesUnited States11-50 Employees
Upgrade Labs operates in the wellness and fitness services space in the United States as a franchise built around a biohacking and recovery facility. The concept traces back to Dave Asprey, the founder of Bulletproof. Its locations offer technology-enabled programs intended to deliver faster improvements in cardiovascular fitness, strength, energy metabolism, and cognitive function, with progress tracked through data. The company targets individuals seeking time-efficient, measurable health and performance gains through recovery-focused interventions. As part of the broader wellness market, it functions as a franchise network that emphasizes rapid, data-driven results rather than traditional exercise alone. A notable development is a partnership that enabled a second Upgrade Labs facility in Los Angeles, California, inside the Beverly Hilton.