Insights

Strategic Partnerships Untapped New York actively engages in partnerships with cultural institutions, historical societies, and tour operators to create exclusive experiences. This presents a recurring sales opportunity to offer co-branded campaigns, sponsored tours, or content collaborations with museums, historical centers, and waterfront operators.

Experiential Revenue The business model centers on tours, experiences, and a membership program, indicating strong potential for enhanced sponsorships, premium content placements, and affiliate partnerships within their experiential ecosystem to monetize access, behind‑the‑scenes experiences, and exclusive events.

Local Audience With a Brooklyn base and a focus on New York City discoveries, there is a concentrated local urban audience for highly targeted advertising, location-based campaigns, and city-specific guides, offering opportunities for hyper-local brand partnerships and geo-targeted sponsorships.

Tech-Driven Reach The tech stack includes ads and analytics platforms (TripleLift, DoubleClick, Amazon Advertising) and a strong content site presence, signaling readiness for programmatic sponsorships, dynamic ad placements, and performance-driven campaigns aligned with content about NYC's hidden places.

Growth Signals Recent strategic partnerships dating from 2021 to 2025 show continuous collaboration and expansion, suggesting an openness to new business models and co-marketing opportunities that can be unlocked through enterprise-level sponsorships, licensing, or joint marketing initiatives.

Untapped New York Tech Stack

Untapped New York uses 8 technology products and services including Amazon Advertising, TripleLift, Google Publisher Tag, and more. Explore Untapped New York's tech stack below.

  • Amazon Advertising
    Advertising
  • TripleLift
    Advertising
  • Google Publisher Tag
    Advertising
  • OpenX
    Advertising
  • Facebook Pixel
    Analytics
  • RSS
    Content Management System
  • ZURB Foundation
    UI Frameworks
  • OpenResty
    Web Servers

Media & News

Untapped New York's Email Address Formats

Untapped New York uses at least 1 format(s):
Untapped New York Email FormatsExamplePercentage
First@untappedcities.comJohn@untappedcities.com
75%
FLast@untappedcities.comJDoe@untappedcities.com
13%
First.Last@untappedcities.comJohn.Doe@untappedcities.com
12%

Frequently Asked Questions

What is Untapped New York's phone number?

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You can contact Untapped New York's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Untapped New York's official website and social media links?

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Untapped New York's official website is untappedcities.com and has social profiles on LinkedIn.

What is Untapped New York's NAICS code?

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Untapped New York's NAICS code is 5162.

How many employees does Untapped New York have currently?

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As of July 2026, Untapped New York has approximately 23 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Senior Product Manager: A. S.Arts Editor: A. T.Writer: L. A.. Explore Untapped New York's employee directory with LeadIQ.

What industry does Untapped New York belong to?

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Untapped New York operates in the Online Audio and Video Media industry.

What technology does Untapped New York use?

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Untapped New York's tech stack includes Amazon AdvertisingTripleLiftGoogle Publisher TagOpenXFacebook PixelRSSZURB FoundationOpenResty.

What is Untapped New York's email format?

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Untapped New York's email format typically follows the pattern of First@untappedcities.com. Find more Untapped New York email formats with LeadIQ.

When was Untapped New York founded?

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Untapped New York was founded in 2009.
Untapped New York logo

Untapped New York

Online Audio and Video MediaNew York, United States11-50 Employees

Untapped New York is a media and experiences company focused on uncovering the city’s hidden places and lesser-known histories. Its offerings include an online magazine, guided tours, and a membership program that provides behind-the-scenes access to locations featured in its coverage. The business targets curious locals and visitors who seek exclusive access and deeper insight into New York City’s public and lesser-seen spaces, aiming to reveal the city’s secrets through curated experiences and expert storytelling.
Based in Brooklyn, New York, the company positions itself within the online audio and video media space with a specialty in urban exploration and access-based experiences. Founded in 2009, Untapped New York operates through multiple channels—tours, experiences, and memberships—connecting people with people who shape the city and with sites that are typically off limits. A recent collaboration noted in press indicates ongoing partnerships that expand the reach and scope of its guided experiences.” }#endregion? } } }} } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }}

Section iconCompany Overview

Phone number
NAICS Code
5162
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Untapped New York's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Untapped New York's revenue is estimated to be in the range of $25M$50M

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