Unreal Fur Employee Directory
Retail Apparel and FashionVictoria, Australia2-10 Employees
Unreal Fur is an independent luxury outerwear label based in Abbotsford, Victoria, Australia. With a small team, it designs premium coats and jackets from vegan materials, aiming to end animal cruelty in fashion. The brand is known for luxe faux fur and vegan leather and, founded more than a decade ago, positions itself in the retail apparel and fashion industry as a high-end, animal-free option, while acknowledging the Kulin Nations as traditional custodians of the land where it operates. Its global customer base seeks cruelty-free luxury and inclusive design. Recognition such as two PETA Fashion Awards and a National Indigenous Fashion Award in 2022 underscores its industry impact toward kinder design.