Expansion Opportunity University of Mary is expanding with a new Graduate School of Theology in Phoenix, signaling growth in graduate and professional programs and an opportunity to offer accreditation, online learning platforms, student services, and recruitment tools to support their expanding footprint.

Military Friendly Growth The institution has been recognized as Military Friendly, indicating a strong veteran and active-duty student base. This presents sales opportunities for veteran-focused recruitment platforms, tutoring services, career readiness programs, and tuition assistance partnerships.

Athletics Engagement Recent coaching appointments and a robust athletics infrastructure suggest opportunities to provide athletic management software, recruitment analytics, performance systems, and NIL or sponsorship solutions aligned with their track, cross country, and baseball programs.

Finance and Accessibility As one of the most affordable private universities with a strong emphasis on scholarships and financial aid, there is potential for enrollment optimization tools, CRM with financial aid integration, budgeting/planning software, and fundraising campaign platforms.

Technology Stack Fit The current tech stack includes iCIMS, WordPress, Google Workspace, and analytics/tools like SEMrush and Qualtrics, indicating openness to talent acquisition, digital marketing, and user experience enhancements, as well as potential upsell of enterprise analytics, LMS integration, or student engagement platforms.