Digital Marketing Readiness The university already uses digital advertising and social platforms (DoubleClick Floodlight, YouTube, Facebook) and web libraries, signaling readiness for tools that unify marketing data and optimize campaigns. Sales opportunity: offer an integrated marketing analytics and automation platform to improve student recruitment, engagement, and cross channel attribution across departments.

Campus Commerce Expansion Presence of Shopify hints at campus store or program merchandise activities. Opportunity: propose a unified e commerce and ERP integration to streamline procurement, payments, and inventory across the campus store, textbooks, and digital goods, including student friendly billing options.

Accessibility & UX Enhancement Tech stack includes UserWay for accessibility and modern frontend libraries, suggesting emphasis on accessible, responsive web experiences. Opportunity: provide accessibility audits, remediation, and frontend modernization services to ensure compliance and better student and staff user experience.

Enterprise Scale Opportunity Large employee count and substantial revenue make this a strategic enterprise customer with multi department needs (IT, marketing, admissions, research). Opportunity: pursue multi product deals such as LMS campus management, cybersecurity, cloud hosting, data analytics, and ERP studies systems with long term renewals.

Regional Partnership Potential The university operates in Chile with peers of similar size and revenue, indicating regional higher education digital transformation momentum. Opportunity: position as a regional partner for co creating solutions across admissions, research administration, and online programs, leveraging local support and Chilean data privacy standards.