Strong Union Base United Workers Union represents a large and diverse workforce of 150,000 members across more than 45 industries, offering a significant potential customer base for B2B solutions aimed at union engagement, member communication, and workforce management platforms.

Emphasis on Workplace Safety The union's focus on campaigns like Clean Start Better Start and securing safe, secure, and livable wages indicates a need for health, safety, and compliance solutions, as well as training and certification technologies tailored to frontline and service workers.

Active Advocacy & Campaigns The organization frequently launches advocacy campaigns and partners with other entities, providing opportunities for engagement in event management, digital campaigning tools, and volunteer coordination solutions to support their mobilization efforts.

Digital Engagement Channels With active online presence and initiatives like anonymous workplace experience sharing websites, there is a clear demand for digital platforms that facilitate member feedback, secure online reporting, and community building, which can enhance union outreach and advocacy.

Potential for Workforce Tech Given the union’s involvement across industries such as hospitality, cleaning, and early childhood education, there is an opportunity for workforce management software and HR solutions that support secure employment, fair wages, and flexible scheduling to help improve member retention and operational efficiency.