Insights

Community Partnerships Leverage United Way of the Midlands’ extensive network of corporate donors, labor unions, and local organizations (AFL-CIO partners, USPS, Kemps, Teamsters Local 554, NALC Branch 5, etc.) to propose joint initiatives, sponsorships, and cause marketing campaigns that expand visibility and drive community impact.

Funding Scale With annual revenue in the broad six-figure to seven-figure range and a focus on measurable results across Douglas, Sarpy, and Pottawattamie counties, present scalable funding opportunities and multi-year giving programs that align with corporate CSR goals and employee giving campaigns.

Social Impact Focus Position solutions around basic needs, housing stability, health services, and youth career readiness, aligning products and services with UWM’s mission to address social and economic disparities and its emphasis on outcomes-based funding.

Digital Engagement Utilize UWM’s tech footprint (HubSpot Analytics, Facebook Pixel, Hotjar, etc.) to propose data-driven fundraising tech, CRM optimization, and targeted digital campaigns that improve donor acquisition, retention, and nonperishable food drives with partners.

Community Events Capitalize on recent and upcoming community events (Good on the Go, Blue Collar Boxing, Corporate Campaign Awards) to offer event sponsorships, volunteer programs, and experiential campaigns that boost brand presence and employee volunteering opportunities.

United Way of the Midlands Tech Stack

United Way of the Midlands uses 8 technology products and services including HubSpot Analytics, Facebook Pixel, Hotjar, and more. Explore United Way of the Midlands's tech stack below.

  • HubSpot Analytics
    Analytics
  • Facebook Pixel
    Analytics
  • Hotjar
    Analytics
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Media & News

United Way of the Midlands's Email Address Formats

United Way of the Midlands uses at least 2 format(s):
United Way of the Midlands Email FormatsExamplePercentage
FLast@unitedwaymidlands.orgJDoe@unitedwaymidlands.org
72%
First.Last@unitedwaymidlands.orgJohn.Doe@unitedwaymidlands.org
20%
Last@unitedwaymidlands.orgDoe@unitedwaymidlands.org
6%
FirstLast@unitedwaymidlands.orgJohnDoe@unitedwaymidlands.org
2%
FLast@uwmidlands.orgJDoe@uwmidlands.org
97%
Last@uwmidlands.orgDoe@uwmidlands.org
2%
LFirst@uwmidlands.orgDJohn@uwmidlands.org
1%

Frequently Asked Questions

What is United Way of the Midlands's official website and social media links?

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United Way of the Midlands's official website is unitedwaymidlands.org and has social profiles on LinkedIn.

How much revenue does United Way of the Midlands generate?

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As of July 2026, United Way of the Midlands's annual revenue is estimated to be $100M - $250M.

What is United Way of the Midlands's NAICS code?

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United Way of the Midlands's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does United Way of the Midlands have currently?

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As of July 2026, United Way of the Midlands has approximately 178 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: R. C.Chief Operating Officer: M. W.Vice President For Finance And Administration: P. N.. Explore United Way of the Midlands's employee directory with LeadIQ.

What industry does United Way of the Midlands belong to?

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United Way of the Midlands operates in the Non-profit Organizations industry.

What technology does United Way of the Midlands use?

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United Way of the Midlands's tech stack includes HubSpot AnalyticsFacebook PixelHotjarjQueryPHPAdobe Creative SuiteMicrosoft ASP.NETFacebook.

What is United Way of the Midlands's email format?

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United Way of the Midlands's email format typically follows the pattern of FLast@unitedwaymidlands.org. Find more United Way of the Midlands email formats with LeadIQ.

When was United Way of the Midlands founded?

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United Way of the Midlands was founded in 1923.
United Way of the Midlands logo

United Way of the Midlands

Non-profit OrganizationsNebraska, United States51-200 Employees

United Way of the Midlands is a nonprofit organization serving the Omaha–Council Bluffs metro by linking the business community with local social-service providers to support neighbors facing hardship. It funds and partners with programs that address social and economic disparities and meet essential needs, including nutritious food, safe and stable housing, health services, and opportunities for career preparation and job training. The network operates across Douglas, Sarpy, and Pottawattamie counties, focusing on meeting basic needs, supporting children during their schooling, and helping young people prepare for productive careers.

Based in Omaha, Nebraska, the organization positions itself as community-based and community-focused within the nonprofit sector, working with host agencies, individual and corporate donors, and foundations to track measurable outcomes for clients. It emphasizes accountability and a balanced approach that blends compassion with evidence, aiming to evolve alongside changing community needs. In May 2026, United Way of the Midlands announced partnerships with Kemps LLC, the United States Postal Service, and labor unions to mobilize donations of nonperishable food for people experiencing food insecurity.

Section iconCompany Overview

NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1923
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    United Way of the Midlands's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    United Way of the Midlands's revenue is estimated to be in the range of $100M - $250M

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