Lean Team Efficiency With a very small workforce, US Pumice Co could benefit from scalable, low-touch software to automate ordering, inventory planning, and customer management. Target opportunities include cloud-based ERP/CRM, workflow automation, and analytics dashboards that reduce manual tasks and support growth.

SEO and Security The company already uses Cloudflare CDN and Bot Management, Open Graph, and JSON-LD, indicating readiness for advanced digital marketing and data governance. Potential upsell includes SEO optimization services, structured data enhancements, security hardening, and performance monitoring to boost online visibility and conversions.

Hosting Modernization The technology stack shows reliance on traditional hosting providers and an Apache-based web server. There is an opportunity to propose modernization through managed hosting, cloud migration, integrated content delivery, and security tooling such as web application firewalls and DDoS protection to improve reliability and reduce maintenance.

Growth Positioning Operating in a pumice-focused manufacturing space with competition from much larger players, there is room to position the company for niche industrial or consumer applications, and pursue distribution partnerships or direct-to-business sales with customized product bundles.

Financial and Procurement Alignment A mid-range revenue footprint and lean team create opportunities for procurement and cost-optimization solutions, including supplier management platforms, invoicing automation, and financing options for equipment upgrades to improve margins as they scale.