Exclusive Partnerships USB has secured exclusive U.S. sales partnerships with Brooklyn Brewery beginning November 2025 and already operates long-term sales and marketing deals with Vermont Cider Co. This positions USB as a capable nationwide distributor with built-in marketing support, offering attractive entry points for premium craft brands seeking national exposure.

Diverse Portfolio USB handles a broad import and craft portfolio across beer, cider, spirits and premium beverages, including Moosehead Lager, Erdinger, Rogue Ales & Spirits, Estrella Damm and Tiger Beer. This breadth enables cross-selling across categories and the opportunity to bundle complementary SKUs and promotions for retailers.

Growth Engine USB's acquisition of Uinta in 2022 and ongoing brand partnerships indicate a scalable platform with capacity to add new brands and formats. This makes USB an attractive partner for suppliers seeking national footprint, with route-to-market services and in-house marketing support to accelerate penetration.

New Formats New product introductions like Malibu Splash Mango Flavor & Variety Pack in 2024 show USB's willingness to launch and support new formats and flavor extensions. This creates opportunities for brands with seasonal or limited-time offerings to partner for faster time-to-market and promotional campaigns.

National Reach Headquartered in Stamford, USB has expanded via nationwide partnerships and a broad portfolio to offer potential multi-channel distribution across on-premise and off-premise channels. This aligns with brands seeking broad reach, national presence, and cooperative marketing opportunities through USB's distribution network and services.