Leadership shift Recent appointment of Dan Herndon as president signals strategic leadership moves and potential refresh in go-to-market strategy, presenting an opportunity to engage on updated vision, distribution plans, and channel partnerships.

Funding momentum Funding of 4.25M in 2023 indicates investor confidence and potential for expanded marketing, retail, or e-commerce initiatives; sales outreach can align with growth plans and scaled consumer campaigns.

Digital direct Online shop model and digital marketing tech stack (ads, pixel tracking, cart tools) show prioritization of e-commerce and performance marketing; target collaboration on promotions, subscription models, or D2C partnerships.

Healthy positioning No artificial ingredients and clean label positioning appeal to health-conscious consumers; potential cross-sell or co-branding with wellness retailers, gyms, and natural food channels.

Scale potential Smaller team size with comparable peers in higher-revenue ranges suggests room for channel expansion (retail, hospitality, foodservice) and distribution partnerships to accelerate growth.