Community Banking Edge Leverage United Bank of Michigan’s strong community focus and long-standing local presence to position tailored financial solutions for small businesses, startups, and family-owned enterprises seeking personalized service and flexible credit options.

Mid-Market Growth Target revenue range and employee size to tailor digital banking, treasury, and lending solutions for mid-market clients (roughly $100M–$250M in revenue and teams of 51–200) looking for nimble, responsive partners.

Technology Enablement Offer modernized, secure tech stack enhancements and customer experience tools compatible with their current platforms (Microsoft 365, SharePoint, Teams) plus security measures, to improve onboarding, compliance, and cross-sell opportunities.

Digital Engagement Capitalize on their usage of analytics and engagement tools (Hotjar, Google Tag Manager) by proposing data-driven marketing banking solutions, digital account opening, and SME growth loans with performance tracking.

Risk & Credit Present credit and risk management enhancements, including adaptive lending programs and SBA-friendly financing, to help them expand small business lending while maintaining prudent risk controls.