Market Size & Revenue Union State Bank operates in a mid-sized financial services market with annual revenue estimates between 100 million and 250 million dollars, indicating significant revenue streams suitable for targeted financial product offerings.

Growth & Expansion Recent leadership appointments, such as the hiring of Lance Niles as Arkansas City Market President, suggest active regional expansion efforts that could be leveraged for cross-selling banking and financial services to new customers.

Digital Engagement The company employs advanced digital marketing tools including Google Analytics, Facebook Pixel, and Google Tag Manager, presenting opportunities to propose enhanced digital solutions or analytics services.

Workforce Profile With a team of 51 to 200 employees, Union State Bank maintains a relatively lean organization, which may indicate a focus on efficient processes and potential openness to flexible financial services or technological efficiencies.

Competitive Landscape Positioned alongside similar regional banks with comparable revenue and employee sizes, Union State Bank is well-placed within a competitive segment that values personalized and regional banking solutions, offering opportunities for tailored financial product customization.