Tech-enabled care Leverage the practice's use of modern tech stack ( WordPress, Paubox, New Relic, Yoast SEO, Google tools, ZURB Foundation, Nginx ) to position data-driven marketing, secure patient communications, and website optimization offerings to improve patient acquisition and retention.

Mid-market scale With 11-50 employees and revenue between 1M and 10M, Union Square Dental sits in a growth phase ideal for mid-market sales pitches around practice management software, secure messaging, and scalable marketing automation tailored for multi-location or expanding dental groups.

Patient experience Emphasize opportunities to enhance patient experience through advanced treatment options and state-of-the-art technology, offering upsell of premium imaging systems, scheduling efficiency tools, and post-visit engagement platforms that drive loyalty and referrals.

Local market appeal Located in Union Square with services for all ages, there’s potential to target local SEO improvements, patient outreach programs, and community partnerships that increase local market share and drive new patient leads.

Security and trust Existing Paubox and other security-centric tools highlight a priority on compliant, secure patient communications. Propose solutions around HIPAA-compliant messaging, data protection, and trusted digital experience offerings to solidify patient confidence and differentiation.