Forklift fleet opportunities Union Machinery specializes in new and quality used forklifts and offers short and long-term forklift rentals, creating sales opportunities for both equipment purchases and rental agreements to optimize customers' material handling needs.

Authorized equipment As an authorized representative of TCM by Unicarriers and Komatsu, the company can position premium brands to customers seeking reliable, dealer-backed equipment, opening upsell paths for higher-end units, maintenance plans, and extended warranties.

Integrated warehouse solutions Beyond forklifts, Union Machinery provides pallet racking and warehouse supplies with expert service and planned maintenance, enabling cross-sell of storage solutions and service contracts to customers expanding or upgrading facilities.

Mid-market focus With 11-50 employees and revenue in the 1M-10M range, target mid-market logistics and distribution centers in Greater St. Louis and Eastern Missouri seeking scalable material handling and storage infrastructure, including routine maintenance programs.

Digital presence leverage Utilize their tech stack (WordPress, SEO, forms like Lead Forensics) to build inbound campaigns around rental expansion, maintenance packages, and brand-authorized equipment, fueling lead generation and faster qualification for sales outreach.