Community Partnerships Leverage Union Craft Brewing's active collaborations with local organizations and institutions (Testudo Premium Lager with University of Maryland Athletics; Round Up & Match program) to propose co-branded campaigns, charity partnerships, and regional sponsorship packages that expand exposure in the mid-Atlantic market.
Regional Growth With revenue in the mid single digits to low tens of millions and a growing presence in Baltimore's Union Collective, target distribution expansion within Maryland and neighboring markets by offering scalable wholesale and on-premise programs tailored to mid-sized craft brands.
Product Innovation Capitalize on a history of brand refreshes and diversified products (core lineup, Testudo Premium Lager, THC-infused seltzer via partnerships) to pitch co-development of exclusive brews, limited releases, or licensed beverage formats for institutions, venues, or entertainment districts.
Sponsorship Readiness Highlight opportunities to activate at university and sports venues, given existing alliances with Maryland Athletics, enabling sponsorship packages, product sampling, and venue-level collaborations to drive trial among a loyal fanbase.
Technology & Digital Utilize Union Craft Brewing’s tech stack (MySQL, PHP, Bootstrap, tracking and analytics) to propose data-driven sales enablement, loyalty programs, or digital marketing co-ops that track performance, optimize promotions, and measure ROI for distributors and retailers.