Strategic partnerships Target Union College for collaborative programs that combine liberal arts with STEM initiatives, leveraging their expressed focus on integrating humanities and sciences to create interdisciplinary majors, research, and community projects.

Athletics sponsorship Leverage the active athletics program and recent coaching hires to propose sponsorships, branded partnerships, or student-athlete development initiatives that align with Union’s sports marketing efforts and National Association of Basketball Coaches accolades.

Digital engagement Capitalize on Union’s use of a robust tech stack and recent CASE Circle of Excellence recognition by proposing enhanced digital marketing, CRM optimization, and analytics services to improve recruiting, alumni engagement, and stakeholder communications.

Alumni and fundraising Position solutions for advancing fundraising and advancement campaigns, given Union’s sizeable staff and visibility in awards; offer data analytics, donor management, and targeted outreach to expand giving and volunteer networks.

Growth opportunities Highlight opportunities in growth of interdisciplinary programs and global community projects to unlock partnerships with corporate sponsors, grant programs, and research collaborations that align with Union’s mission and revenue growth targets.