Education partnerships University enrollment growth focus, with partnerships to reach deans, senior administration, and faculty. Potential upsell: expand enrollment marketing services, branded content, and program launches to more institutions.

Tech-enabled agility Uses a diverse tech stack including AdRoll, HubSpot Analytics, AWS, Wix, WordPress, Shopify, Google Cloud, and Piwik. Potential cross-sell of marketing automation, analytics optimization, and scalable digital platforms for client universities.

Media collaboration Recent partnership with iHeart Media signals appetite for broader media buy capabilities. Potential to offer integrated audio/visual campaigns and sponsorships to university clients seeking wider reach.

Virtual experiential programs Launched paid flexible virtual internship program, signaling expertise in flexible, outcomes-driven experiences. Potential to package talent pipelines and credentialed internship marketing to universities expanding career pathways.

Financial scale Revenue in the mid tens of millions with 51-200 employees. Position to target mid-market universities and regional systems seeking scalable, results-oriented enrollment campaigns and measurable ROI.