Strategic Acquisition Opportunity Since Unidesk was acquired by Citrix Systems in 2017, there is an ongoing integration of layering technology with leading virtualization platforms. Targeting organizations using Citrix or XenDesktop solutions could present a compelling cross-sale opportunity for advanced application layering and management.

Growing Enterprise Adoption Unidesk’s recent platform launch supporting VMware Horizon indicates a diversification strategy to serve multiple VDI solutions. Potential clients already using VMware or hybrid cloud environments may seek scalable application delivery solutions that align with Unidesk’s technology capabilities.

SMB Market Focus With a revenue range of 1 to 10 million USD and a team of 51 to 200 employees, Unidesk targets small to medium-sized enterprises. This segment often needs efficient, scalable application management solutions, representing a clear market for upselling additional features or integrations.

Technology Partnership Potential Unidesk has established partnerships, such as with IntraSystems, to enhance application delivery. Collaborating with similar IT consulting firms or managed service providers can facilitate joint sales efforts, expanding reach into mid-tier enterprise clients.

Innovation and Recognition Winning awards like Best of VMworld 2016 and Citrix Synergy for new technology enhances Unidesk’s credibility. Platforms that emphasize innovation and proven success can leverage these accolades to attract forward-thinking organizations looking for reliable, cutting-edge application management solutions.