Insights

Pharma focused ROMI Underscore Marketing specializes in health, wellness, healthcare, and pharmaceutical spaces, offering accountable media solutions that maximize ROMI. This positions them as a potential partner for pharma brands seeking optimized media performance and measurable outcomes.

Growth momentum With revenue in the 50 to 100 million range and a recent expansion in the PINNACLE Planning Suite, there is clear growth momentum and willingness to adopt new planning tools that can attract larger accounts and cross-sell services.

Leadership recognition An leadership team recognized by Inc. 500 and other industry bodies signals credibility and stability, which can reassure prospective clients and facilitate introductions to risk-averse marketing departments.

Digital & tech stack Use of Google Ads, The Trade Desk, Hotjar, Shopify, Claude by Anthropic, Jira, Wrike, and Adobe Creative Suite indicates strong capability in programmatic, analytics, CRM/ecommerce integrations, and creative workflows—offerings that can address end-to-end digital campaigns for life sciences brands.

New business signals Recent leadership hire of an EVP and the launch of the PINNACLE Planning Suite suggest a strategic push to win larger, more complex accounts and to differentiate with advanced planning and strategic capabilities in regulated sectors.

Similar companies to Underscore Marketing

Underscore Marketing Tech Stack

Underscore Marketing uses 8 technology products and services including Google Ads, The Trade Desk, Hotjar, and more. Explore Underscore Marketing's tech stack below.

Underscore Marketing's Email Address Formats

Underscore Marketing uses at least 4 email formats:
Underscore Marketing Email FormatsExamplePercentage
First.Last@underscoremarketing.comJohn.Doe@underscoremarketing.com
85%
First@underscoremarketing.comJohn@underscoremarketing.com
10%
FLast@underscoremarketing.comJDoe@underscoremarketing.com
4%
First.Middle@underscoremarketing.comJohn.Michael@underscoremarketing.com
1%

Frequently Asked Questions

What is Underscore Marketing's phone number?

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You can contact Underscore Marketing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Underscore Marketing's official website and social media links?

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Underscore Marketing's official website is underscoremarketing.com and has social profiles on LinkedIn.

How much revenue does Underscore Marketing generate?

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As of August 2026, Underscore Marketing's annual revenue is estimated to be $50M - $100M.

What is Underscore Marketing's SIC code and NAICS code?

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Underscore Marketing's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Underscore Marketing have currently?

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As of August 2026, Underscore Marketing has approximately 97 employees across 3 continents, including North America, Europe and South America. Key team members include Chief Executive Officer: L. B., Chief Financial Officer: S. P. and Executive Assistant To Chief Executive Officer: A. L. Explore Underscore Marketing's employee directory with LeadIQ.

What industry does Underscore Marketing belong to?

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Underscore Marketing operates in the Advertising Services industry.

What technology does Underscore Marketing use?

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Underscore Marketing's tech stack includes Google Ads, The Trade Desk, Hotjar, Shopify, Claude by Anthropic, Atlassian Jira, Wrike and Adobe Creative Suite.

What is Underscore Marketing's email format?

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Underscore Marketing's email format typically follows the pattern of First.Last@underscoremarketing.com. Find more Underscore Marketing email formats with LeadIQ.

When was Underscore Marketing founded?

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Underscore Marketing was founded in 2002.
Underscore Marketing logo

Underscore Marketing

Advertising ServicesNew York, United States51-200 Employees

Underscore Marketing is a mid-sized advertising services firm based in New York, founded in 2002. It operates as a worldwide strategic media company delivering marketing solutions through an integrated team of cross-media specialists. The firm serves health and wellness, healthcare, and pharmaceutical clients, emphasizing accountable media outcomes and an approach that blends current advertising technology with human-led insight to maximize return on marketing investment.

Its client base includes health-focused brands and life sciences organizations seeking measurable media performance. A notable development is the September 2024 launch of the PINNACLE Planning Suite, with the firm continuing to operate worldwide from its New York base.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Underscore Marketing's revenue is estimated to be in the range of $50M - $100M

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