Insights

Expansion & Fulfillment Strong retail and online distribution across major national retailers (Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, Amazon) and a dedicated logistics partnership (Port Jersey Logistics Network) suggest opportunities to propose additional co-packing, private label, or regional distribution deals and to expand Costco or international stocking via their East Hanover facility.

Snack Innovation Continued product diversification with recent launches like Undercover Ingredients and plant-based dark chocolate variants positions the company to upsell to health-focused segments (gluten-free, allergen-friendly, superfood protein) and to explore B2B partnerships for ingredient processing services or white-label snack lines.

Social & Certifications WBENC-certified woman-owned status and SQF-certified production facility strengthen credibility for partnerships with retailers, airlines, and institutions seeking diverse suppliers and high quality standards, enabling targeted outreach to corporate procurement programs and certifications-led RFPs.

Cost & Growth Levers Scale potential via manufacturing in its own facility combined with a growing distribution footprint and $14M funding indicates capacity to support higher-order sales, co-manufacturing, and regional expansion; propose volume-based incentives and national promo programs to accelerate shelf space growth.

Customer Experience Free or complimentary snacking on United Airlines and widespread grocery presence create high brand visibility; leverage loyalty and airline partnerships to propose cross-channel campaigns, bundled offers, and co-branded promotions to drive repeat purchases and DTC growth.

Similar companies to Undercover Snacks

Undercover Snacks Tech Stack

Undercover Snacks uses 8 technology products and services including WordPress, NetSuite, Shopify, and more. Explore Undercover Snacks's tech stack below.

Media & News

Undercover Snacks's Email Address Formats

Undercover Snacks uses at least 3 email formats:
Undercover Snacks Email FormatsExamplePercentage
First@undercoversnacks.comJohn@undercoversnacks.com
73%
Last@undercoversnacks.comDoe@undercoversnacks.com
20%
FLast@undercoversnacks.comJDoe@undercoversnacks.com
7%

Frequently Asked Questions

What is Undercover Snacks's phone number?

Minus sign iconPlus sign icon
You can contact Undercover Snacks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Undercover Snacks's official website and social media links?

Minus sign iconPlus sign icon
Undercover Snacks's official website is undercoversnacks.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Undercover Snacks generate?

Minus sign iconPlus sign icon
As of October 2026, Undercover Snacks's annual revenue is estimated to be $1M - $10M.

What is Undercover Snacks's NAICS code?

Minus sign iconPlus sign icon
Undercover Snacks's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Undercover Snacks have currently?

Minus sign iconPlus sign icon
As of October 2026, Undercover Snacks has approximately 25 employees across 1 continents, including North America. Key team members include Owner/Ceo: D. L., Chairman, Co-Owner: M. L. and Director Of Operations: F. V. Explore Undercover Snacks's employee directory with LeadIQ.

What industry does Undercover Snacks belong to?

Minus sign iconPlus sign icon
Undercover Snacks operates in the Food and Beverage Services industry.

What technology does Undercover Snacks use?

Minus sign iconPlus sign icon
Undercover Snacks's tech stack includes WordPress, NetSuite, Shopify, WooCommerce, Microsoft 365, Klaviyo, PayPal and WP Engine.

What is Undercover Snacks's email format?

Minus sign iconPlus sign icon
Undercover Snacks's email format typically follows the pattern of First@undercoversnacks.com. Find more Undercover Snacks email formats with LeadIQ.

How much funding has Undercover Snacks raised to date?

Minus sign iconPlus sign icon
As of October 2026, Undercover Snacks has raised $14M in funding. The last funding round occurred on Jul 21, 2021 for $14M.

When was Undercover Snacks founded?

Minus sign iconPlus sign icon
Undercover Snacks was founded in 2013.
Undercover Snacks logo

Undercover Snacks

Food and Beverage ServicesNew Jersey, United States11-50 Employees

Undercover Snacks produces chocolate-based snacks that are gluten-free and allergen-friendly, incorporating superfood protein and lower sugar and calories. The company operates from East Hanover, New Jersey, in its own SQF-certified production facility. Founded in 2017 by Diana Levy, it is WBENC-certified as a woman-owned business. Its portfolio includes dark and milk chocolate-covered quinoa crisps, which are distributed in more than 25,000 stores nationwide and sold at retailers such as Whole Foods, Sprouts, Target, Walmart, Kroger, CVS, Publix, Albertsons, Amazon.com, and on its own website. The products are also offered as a complimentary snack on United Airlines. In 2025 the company announced the launch of Undercover Ingredients, an ingredient processing facility at its East Hanover headquarters.

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $14M

    Undercover Snacks has raised a total of $14M of funding over 1 rounds. Their latest funding round was raised on Jul 21, 2021 in the amount of $14M as a Venture Round.

  • $1M - $10M

    Undercover Snacks's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.