Insights

AI powered growth Unbiased operates an AI-enabled financial advice platform with a strong track record of driving over $100 billion in AUM opportunities for advisers since 2010, suggesting a prime entry point for fintech integrations, advisory partnerships, and data services that enhance matching and conversion rates.

Market leadership With over 10 million annual consumer reach and status as the leading source of client demand in its niche, Unbiased presents a scalable channel for cross-promotion, co-branded campaigns, and expanded services targeting financial planners, wealth managers, and related advisory firms.

SmartAccept launch The rollout of SmartAccept, an AI-powered feature to secure high-quality prospects, signals a willingness to adopt advanced AI tools; opportunities exist to offer complementary AI, onboarding automation, customer success analytics, or enterprise integrations to enhance conversion efficiency.

US expansion Recent growth into the United States indicates a favorable international expansion trajectory; potential sales angles include cross-border compliance solutions, localization services, scalable marketing tech, and partner ecosystems to accelerate US market penetration.

Fintech collaboration Strong funding and investor interest, plus substantial revenue and a tech stack aligned with modern marketing and analytics tools, create opportunities to propose data partnerships, attribution-focused Martech integrations, and security/identity verification services tailored to financial advisory platforms.

Unbiased Tech Stack

Unbiased uses 8 technology products and services including AdRoll, Tableau, Font Awesome, and more. Explore Unbiased's tech stack below.

  • AdRoll
    Advertising
  • Tableau
    Business Intelligence
  • Font Awesome
    Font Scripts
  • HubSpot
    Marketing Automation
  • Microsoft Office
    Office Suites
  • Auxilia
    Payment Processing
  • Adobe Creative Suite
    Visualisation Software
  • Google Search Console
    Web Analytics

Media & News

Unbiased's Email Address Formats

Unbiased uses at least 1 format(s):
Unbiased Email FormatsExamplePercentage
First.Last@unbiased.co.ukJohn.Doe@unbiased.co.uk
73%
First_Last@unbiased.co.ukJohn_Doe@unbiased.co.uk
20%
First@unbiased.co.ukJohn@unbiased.co.uk
5%
Last@unbiased.co.ukDoe@unbiased.co.uk
2%

Frequently Asked Questions

What is Unbiased's official website and social media links?

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Unbiased's official website is unbiased.co.uk and has social profiles on LinkedInCrunchbase.

How much revenue does Unbiased generate?

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As of July 2026, Unbiased's annual revenue is estimated to be $50M - $100M.

What is Unbiased's SIC code NAICS code?

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Unbiased's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Unbiased have currently?

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As of July 2026, Unbiased has approximately 142 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Revenue Officer (cro): M. C.Chief Product Officer: I. T.Chief People Officer: R. M.. Explore Unbiased's employee directory with LeadIQ.

What industry does Unbiased belong to?

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Unbiased operates in the Technology, Information and Internet industry.

What technology does Unbiased use?

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Unbiased's tech stack includes AdRollTableauFont AwesomeHubSpotMicrosoft OfficeAuxiliaAdobe Creative SuiteGoogle Search Console.

What is Unbiased's email format?

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Unbiased's email format typically follows the pattern of First.Last@unbiased.co.uk. Find more Unbiased email formats with LeadIQ.

How much funding has Unbiased raised to date?

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As of July 2026, Unbiased has raised $14M in funding. The last funding round occurred on Dec 15, 2022 for $6.7M.

When was Unbiased founded?

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Unbiased was founded in 2010.
Unbiased logo

Unbiased

Technology, Information and InternetEngland, United Kingdom51-200 Employees

Unbiased is a London-based, mid-sized technology company that runs an AI-enabled platform for financial advice. It connects people with qualified advisers across pensions, retirement planning, inheritance, mortgages and related services by intelligently matching individuals to suitable professionals based on a large dataset of user activity. Since 2010, it has generated opportunities totaling over $100 billion in assets under management for advisers and reaches more than 10 million consumers each year. The company operates in the technology, information and internet industry and is led by founder and chief executive Karen Barrett. In September 2025, it launched SmartAccept, an AI-powered feature aimed at helping advisers secure more of the right prospects.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $14M

    Unbiased has raised a total of $14M of funding over 2 rounds. Their latest funding round was raised on Dec 15, 2022 in the amount of $6.7Mas a series_a.

  • $50M - $100M

    Unbiased's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $14M

    Unbiased has raised a total of $14M of funding over 2 rounds. Their latest funding round was raised on Dec 15, 2022 in the amount of $6.7Mas a series_a.

  • $50M - $100M

    Unbiased's revenue is estimated to be in the range of $50M - $100M

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