Unbiased
Technology, Information and InternetEngland, United Kingdom51-200 Employees
Unbiased is a London-based, mid-sized technology company that runs an AI-enabled platform for financial advice. It connects people with qualified advisers across pensions, retirement planning, inheritance, mortgages and related services by intelligently matching individuals to suitable professionals based on a large dataset of user activity. Since 2010, it has generated opportunities totaling over $100 billion in assets under management for advisers and reaches more than 10 million consumers each year. The company operates in the technology, information and internet industry and is led by founder and chief executive Karen Barrett. In September 2025, it launched SmartAccept, an AI-powered feature aimed at helping advisers secure more of the right prospects.