CRM Expansion Opportunities The institute already uses Microsoft Dynamics CRM, indicating readiness for a deeper customer and partner management solution to cover research programs, grant lifecycle, clinical trials, and donor relations. This presents a pathway to upsell CRM customization, integration with research data systems, and analytics to improve fundraising, collaboration, and grant administration.

Strategic Partnerships With a large, multidisciplinary cancer research hub and collaborations with UCL and Crick Institute, there are clear opportunities for industry partnerships, sponsored research, and technology licensing to translate discoveries. Sales opportunities include translating lab innovations to clinical applications and creating joint development programs with pharma, biotech, or medtech firms.

Digital & Security Modernization The tech stack includes a modern web and security suite (Squarespace, CDNJS, Cloudflare Bot Management, HSTS, Siteimprove). This signals potential for services around website optimization, performance enhancement, bot protection, SEO and accessibility improvements, and compliance monitoring to boost outreach and fundraising.

Outreach & Events Active participation in high-profile science events and educational partnerships creates demand for event technology, digital marketing, sponsorship sales support, and audience engagement platforms to amplify research dissemination and donor engagement.

Sustainability & Compliance Participation in sustainability discourse points to opportunities in sustainability reporting, ESG data management, and governance tools tailored for research institutions to meet funders' and regulators' expectations and improve transparency.