Small library Target a primary contact in a 2-10 person library team with a lean budget. Position cost-effective digital solutions and scalable services suitable for small libraries operating under $1M in annual revenue.
Grants opportunity Highlight grant-friendly offerings and reporting dashboards that align with small-state or foundation-funded initiatives, leveraging Tyson Library’s recent $2K grant history to propose grant-ready technology upgrades.
Digital presence Emphasize modernization and security for WordPress-based sites using Astra, Contact Form 7, and recaptcha. Propose budget-friendly website enhancements, LMS integrations, and privacy-compliant contact capabilities.
Tech stack fit Leverage existing tools (Office 365, WordPress ecosystem, Facebook) to pitch integrated communications, event promotion, and member engagement solutions that improve outreach and collaboration with limited IT resources.
Competitive positioning Position against larger libraries by offering scalable, affordable solutions with rapid onboarding and remote support. Emphasize value for small staff and potential ROI compared to bigger incumbents in similar markets.