Growth Readiness Online presence with Google Analytics and Google Tag Manager indicates readiness for data driven marketing. Recommend a targeted growth plan including SEO optimization, paid search, and remarketing to increase bookings in Miami and nearby Latin American markets.

Tech Modernization The mix of WordPress and ASP.NET suggests potential maintenance and performance challenges. Consider consolidating to a cohesive platform, add a modern booking engine, and integrate a CRM to improve lead capture and customer retention.

Security and Trust Existing SSL and security measures provide a baseline; enhance with a Web Application Firewall, regular vulnerability scans, and PCI compliant payment handling to boost trust and conversions.

Partnership Growth As a small operator, pursue partnerships with hotels, tour operators, and travel suppliers to expand inventory and distribution, while exploring affiliate programs to widen reach without proportional headcount growth.

Market Positioning Differentiate from larger OTAs by focusing on local support, curated itineraries, and regional marketing campaigns targeting Florida and cross border travelers to capture a niche audience.