Insights

Regulatory risk Compliance concerns and recent Employment Act investigations present a potential for offering HR compliance solutions, payroll services, or training to improve wage compliance and mitigate penalties.

Growth potential Mid-sized Singapore-based food and beverage retailer with reported revenue in the 50–100 million range; opportunities exist in partnerships for co-branded products, franchising support, or scalable e-commerce initiatives.

Digital commerce Active e-commerce tech stack including Shopify, WooCommerce, WordPress, and PayPal indicates appetite for digital storefront enhancements, loyalty programs, and seamless payment integration.

Labor risk Past underpayment penalties suggest a need for workforce management and payroll optimization solutions, leading to potential cross-sell of payroll software, time-tracking, and HR services.

Market fit Southeast Asia retail cuisine segment and supermarket placement signal opportunities to expand through wholesale partnerships, private-label opportunities, and corporate gifting programs.

Similar companies to Twelve Cupcakes

Twelve Cupcakes Tech Stack

Twelve Cupcakes uses 8 technology products and services including Google Analytics Enhanced eCommerce, Hotjar, WordPress, and more. Explore Twelve Cupcakes's tech stack below.

Twelve Cupcakes's Email Address Formats

Twelve Cupcakes uses at least 2 email formats:
Twelve Cupcakes Email FormatsExamplePercentage
FirstLast@twelvecupcakes.comJohnDoe@twelvecupcakes.com
50%
First.Last@twelvecupcakes.comJohn.Doe@twelvecupcakes.com
50%

Frequently Asked Questions

What is Twelve Cupcakes's official website and social media links?

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Twelve Cupcakes's official website is twelvecupcakes.com and has social profiles on LinkedIn.

How much revenue does Twelve Cupcakes generate?

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As of September 2026, Twelve Cupcakes's annual revenue is estimated to be $50M - $100M.

What is Twelve Cupcakes's SIC code and NAICS code?

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Twelve Cupcakes's SIC code is 2052 - Cookies and Crackers and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Twelve Cupcakes have currently?

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As of September 2026, Twelve Cupcakes has approximately 59 employees across 2 continents, including Asia and North America. Key team members include Outlet Manager: R. W., General Manager: A. T. and Baker: C. C. Explore Twelve Cupcakes's employee directory with LeadIQ.

What industry does Twelve Cupcakes belong to?

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Twelve Cupcakes operates in the Food and Beverage Services industry.

What technology does Twelve Cupcakes use?

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Twelve Cupcakes's tech stack includes Google Analytics Enhanced eCommerce, Hotjar, WordPress, Shopify, WooCommerce, WhatsApp Business, PayPal and hCaptcha.

What is Twelve Cupcakes's email format?

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Twelve Cupcakes's email format typically follows the pattern of FirstLast@twelvecupcakes.com. Find more Twelve Cupcakes email formats with LeadIQ.

When was Twelve Cupcakes founded?

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Twelve Cupcakes was founded in 2011.
Twelve Cupcakes logo

Twelve Cupcakes

Food and Beverage ServicesWest Region, Singapore51-200 Employees

Twelve Cupcakes operates in the food and beverage services sector in Singapore and is described as a supermarkets company. It is based in Bukit Panjang, West Region, with the address 1 Jelebu Road, Bukit Panjang Rd, #02-21, 677743. The company is mid-sized, employing a workforce that falls between small and large in scale.

The information provided does not specify its customer base or the specific problems it aims to solve. In October 2025, media reports indicated regulatory scrutiny by the Ministry of Manpower over potential breaches of the Employment Act and alleged non-payment of salaries. The update highlights ongoing compliance considerations affecting the company within the local food and beverage landscape.

Section iconCompany Overview

SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Twelve Cupcakes's revenue is estimated to be in the range of $50M - $100M

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