Sustainable marketplace TrustX operates as a certified B-Corp and a cooperative programmatic marketplace founded to promote trust, transparency, and a sustainable future for trusted advertising. This positioning appeals to brands prioritizing ethical supply chains and responsible ad tech partners, making it a strong selling point for advertisers with ESG mandates.

Premium publisher access The platform is a private marketplace created by 30+ top publishers offering direct, zero-waste, cross-channel access to high-quality open web inventory with guaranteed 100% viewability. This enables sales conversations focusing on premium ad placements, brand safety, and performance quality for advertisers seeking reliable reach.

Strong industry backing Historically backed by major media players and a notable funding round, TRUSTX demonstrates credibility and scalability potential. Partnerships with CBSi, ESPN, Meredith, FOX News, and NBCUniversal can be leveraged to win new brand and agency business seeking proven publisher collaborations.

Growth opportunities Recent collaboration with Akamai signals potential for enhanced ad tech integrations and content delivery efficiencies. Sales opportunities include offering advanced measurement, speed, and reliability features to advertisers seeking robust performance across programmatic channels.

Financial footprint Revenue is in the low single-digit millions with modest funding raised, indicating a lean, growth-focused operation. This suggests opportunities to position TRUSTX as a cost-effective, high-quality inventory partner for mid-market brands and agencies looking to optimize ROI without overspending on large incumbents.