Security product expansion TrustNet recently launched GhostWatch and iTrust, signaling a capability upgrade and new service offerings. This presents a cross-sell opportunity to existing clients and a chance to position complementary security solutions such as monitoring, incident response, and compliance management.

Mid-market focus With 51-200 employees and revenue in the $50M-$100M range, TrustNet targets mid-market organizations that require scalable security architectures and managed services, a segment that often seeks comprehensive packages combining threat prevention, identity, and cloud security.

Cloud and identity emphasis The tech stack includes Microsoft 365, Azure Active Directory, and Azure, indicating a strong cloud and identity management footprint. This opens opportunities for expanding cloud security, IAM hardening, MFA implementations, and zero-trust architectures for clients migrating to or expanding in the cloud.

Integrated security platforms Use of Cisco, Fortinet, and broader endpoint/network security tools implies potential for bundled solutions that combine firewall, endpoint protection, and secure access. Sales plays can target customers seeking consolidated security fabric and unified management.

Growth through compliance The introduction of GhostWatch and iTrust alongside a focus on secure systems suggests a strengthened emphasis on security governance and compliance. This creates opportunities to upsell governance, risk, and compliance services to audit-conscious organizations facing regulatory pressures.