Trusted Resource Underwriters

InsuranceFlorida, United States11-50 Employees

TRUE is a reciprocal insurer based in St. Petersburg, Florida. It was established in 2020 by American Family to serve homeowners in storm-prone regions, beginning in Florida and expanding to other parts of the country. The company relies on a partnership-based distribution model to grow underwriting capacity and extend its homeowners product offering nationwide, with American Family remaining a minority owner in the attorney-in-fact and continuing to provide distribution and client services on behalf of TRUE.

TRUE's target market consists of homeowners in storm-prone areas seeking property insurance. In 2021, the company introduced a hurricane peril model, a development that influenced pricing dynamics observed in filings.

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