True Story Brands
RestaurantsGeorgia, United States11-50 Employees
True Story Brands is a restaurant group based in Atlanta, Georgia, focused on South African-inspired hospitality. Led by restaurateur Justin Anthony, the group operates several dining concepts that aim to convey the lifestyle and experiences associated with South Africa, including 10 Degrees South, Yebo Beach Haus, Cape Dutch, and Biltong Bar. The company positions itself within the restaurant industry by offering culturally themed concepts across multiple locations in the Atlanta area, with a small team enabling hands-on management of its ventures. The organization serves guests seeking distinctive dining experiences that reflect South African culture and cuisine, presenting themselves as real-life stories through their dining destinations. Its portfolio includes multiple Atlanta venues, and it has expanded to new locations within the region, including an Alpharetta opening noted in 2019 for a third Biltong Bar location. The company operates from its Atlanta base and emphasizes creating memorable experiences across its concepts.