National Expansion True Footage is expanding its residential appraisal services nationwide, creating a broad opportunity to partner with lenders, banks, and real estate firms seeking scalable appraisal technology and data workflows.

Tech Data Core The technology backbone includes cloud platforms, GraphQL APIs, telemetry, and data-driven tools, enabling API-ready valuation data, integrations with lenders' systems, and automated workflows to speed home valuations.

Growth Funding A recent funding round coupled with strong revenue potential signals capacity to invest in enterprise sales, onboarding, and expanded partnerships with large real estate and financial services clients.

Audience Focus Core personnel include appraisers, investors, and business owners, suggesting sales motions toward mortgage lenders, real estate brokerages, and title and closing services that benefit from accurate, fast valuations and data insights.

Differentiated Value Position True Footage as an appraiser-centric, tech-forward partner that emphasizes community focus and continuous improvement to differentiate from competitors and win business through collaboration and speed.