Retailer footprint TRUE serves both retailers and property owners across Connecticut, New York, New Jersey, and national markets for marquee clients, presenting a strong Networking opportunity to connect occupancy needs with property inventory in multiple major markets.

High profile expertise With in house experience representing national brands like Stop & Shop, McDonald’s, Office Depot, and Destination Maternity, TRUE can leverage case studies to win new clients seeking proven relocation and site selection success.

Boutique scale A small team (2-10 employees) positioned for agile, personalized service, which can be marketed to mid-market retailers and local property owners seeking hands on brokerage and fast execution.

Growth hook Recent collaboration with Carvana demonstrates capability in supporting high growth tenants, suggesting opportunities to target fast expanding ecommerce and omnichannel retailers seeking brick and mortar integration.

Tech edge Adoption of modern tech and digital tools (PWA, Brevo, Google PageSpeed, SEO, analytics) can be leveraged to offer data driven site selection and efficient marketing of properties to maximize landlord returns, appealing to tech savvy real estate partners.