Mid-market scale Target their mid-sized dealer network, leveraging their revenue range and employee count to position scalable marketing and digital advertising packages that fit a growing automotive business.

Digital spend Capitalize on their tech stack usage (Criteo, Google Ads, Microsoft Advertising, The Trade Desk, Crazy Egg, AWS, Algolia) to offer advanced advertising analytics, conversion optimization, and cloud-based marketing operations improvements.

Automotive marketplace Propose SaaS or services that enhance online vehicle listings, inventory syndication, and customer inquiry management to boost visibility and lead quality for their Glendale, Arizona operations.

Revenue uplift Position performance marketing and analytics solutions designed to scale revenue from a $25M–$50M bracket, focusing on ROI-driven campaigns and attribution to drive higher margins.

Competitive stance Highlight differentiators relative to peers like Truck Paper and Ritchie Bros by offering integrated marketing tech, SEO/content optimization, and cross-platform advertising to improve competitive visibility.