Tru Kids Brands Email Format
RetailNew Jersey, United States11-50 Employees
Tru Kids Brands serves as the parent company for a family of children’s brands that includes Toys“R”Us, Babies“R”Us, Geoffrey the Giraffe, Journey Girls, Fastlane, True Heroes, You & Me, Imaginarium, and Just Like Home. Established in 2019, the company aims to grow its portfolio through partnerships that create kid- and parent-focused experiences beyond traditional retail, across both physical and digital channels. Within its portfolio, Toys“R”Us, Babies“R”Us, and Geoffrey brands maintain a broad retail presence across Asia, the Middle East, Africa, and Europe. Tru Kids also provides licensing support and design and development services for more than 20 additional brands, and it operates offices in Parsippany, New Jersey, and in Hong Kong and Shenzhen.