Insights

Acquisition Momentum Tru Fragrance & Beauty has recently expanded through strategic acquisitions, including Lake & Skye, signaling a growth trajectory and potential cross-sell opportunities to integrate Lake & Skye’s fragrance-wellness range with existing brands.

Channel Expansion With distribution across Ulta, Sephora EU, Nordstrom, Blue Mercury and major retailers like American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters, there are numerous sales avenues to explore co-branded launches, exclusive SKUs, and tiered wholesale programs.

Leadership & Growth New leadership appointments including a CEO and a VP/Brand Lead for Le Monde Gourmand suggest a strategic push into international markets such as the UK, Europe, and Canada, presenting market entry opportunities and regional partnerships.

Tech & Ops Readiness Utilization of NetSuite, Shopify, and Fulfillment by Amazon indicates scalable e-commerce and ERP capabilities, enabling streamlined B2B portals, bulk purchasing, and reliable logistics partnerships for rapid SKU onboarding.

Financial Footprint Revenue in the mid-range tens of millions and a strategic private equity-backed ownership change imply a receptive environment for scalable product expansions, co-investment deals, and flexible financing for large-scale retail programs.

Similar companies to Tru Fragrance & Beauty

Tru Fragrance & Beauty Tech Stack

Tru Fragrance & Beauty uses 8 technology products and services including NetSuite, Shopify, Microsoft PowerPoint, and more. Explore Tru Fragrance & Beauty's tech stack below.

  • NetSuite
    E-commerce
  • Shopify
    E-commerce
  • Microsoft PowerPoint
    Editors
  • Swiper
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Microsoft Office
    Office Suites
  • Fulfillment by Amazon
    Operations
  • reCAPTCHA
    Security

Tru Fragrance & Beauty's Email Address Formats

Tru Fragrance & Beauty uses at least 1 format(s):
Tru Fragrance & Beauty Email FormatsExamplePercentage
First.Last@trufragrance.comJohn.Doe@trufragrance.com
76%
FLast@trufragrance.comJDoe@trufragrance.com
24%

Frequently Asked Questions

What is Tru Fragrance & Beauty's phone number?

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You can contact Tru Fragrance & Beauty's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tru Fragrance & Beauty's official website and social media links?

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Tru Fragrance & Beauty's official website is trufragrance.com and has social profiles on LinkedIn.

How much revenue does Tru Fragrance & Beauty generate?

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As of July 2026, Tru Fragrance & Beauty's annual revenue is estimated to be $25M - $50M.

What is Tru Fragrance & Beauty's SIC code NAICS code?

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Tru Fragrance & Beauty's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Tru Fragrance & Beauty have currently?

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As of July 2026, Tru Fragrance & Beauty has approximately 154 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Vp Of International Business: C. M.President: O. G.Cofounder, Vice President: B. S.. Explore Tru Fragrance & Beauty's employee directory with LeadIQ.

What industry does Tru Fragrance & Beauty belong to?

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Tru Fragrance & Beauty operates in the Personal Care Product Manufacturing industry.

What technology does Tru Fragrance & Beauty use?

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Tru Fragrance & Beauty's tech stack includes NetSuiteShopifyMicrosoft PowerPointSwiperPreactMicrosoft OfficeFulfillment by AmazonreCAPTCHA.

What is Tru Fragrance & Beauty's email format?

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Tru Fragrance & Beauty's email format typically follows the pattern of First.Last@trufragrance.com. Find more Tru Fragrance & Beauty email formats with LeadIQ.

When was Tru Fragrance & Beauty founded?

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Tru Fragrance & Beauty was founded in 1969.
Tru Fragrance & Beauty logo

Tru Fragrance & Beauty

Personal Care Product ManufacturingIllinois, United States51-200 Employees

Tru Fragrance & Beauty is a personal care product manufacturer that designs, licenses, and brings fragrance- and body care products to market. Its portfolio features Le Monde Gourmand, Lake & Skye, and Supersuite, as well as licensed properties such as Yellowstone and Wrangler, with distribution through retailers including Ulta, Sephora EU, Nordstrom, and Blue Mercury. The company operates from Willowbrook, Illinois and New York City, and positions itself as a multidisciplinary innovation engine serving a broad network of brand and retail partners.

Its key customers include American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters. In January 2025, Tru Fragrance & Beauty acquired Lake & Skye LLC, expanding its brand portfolio in the fragrance-wellness space.

Section iconCompany Overview

Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Tru Fragrance & Beauty's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Tru Fragrance & Beauty's revenue is estimated to be in the range of $25M - $50M

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