Hospitality Focus Target Resorts, Hotels, Multifamily, Country Clubs, Restaurants, Cruise Ships, and Municipalities as primary commercial customers to expand procurement channels and volume; emphasize durable outdoor solutions for high-traffic, commercial environments.

New Product Launch capitalize on Forma table line and Orbit collection launches to create upsell opportunities with existing hospitality and specialty retailer partners; position as innovative, durable outdoor furniture with trend-forward finishes.

Manufacturing Capabilities Leverage in-house outdoor furniture expertise and finish technologies to win bids requiring customization or durable materials; highlight heat sublimation finishes and modular outdoor systems to differentiate against competitors.

Geographic Reach Leverage residential channels through specialty retailers in US, Canada, and abroad to expand market penetration; explore distributor partnerships in international markets to scale revenue beyond core regions.

Digital Engagement Utilize the tech stack and advertising platforms (Microsoft Advertising, The Trade Desk, Simpli.fi) to target hospitality buyers and designers with showroom-ready content, case studies, and ROI-focused campaigns; deploy security-aware training (KnowBe4) to ensure sales teams can engage confidently.