Preferred dealer Triplett is a Preferred Haworth dealership, offering access to high quality furniture, design tools, innovative research, and workplace trend insights. This positions sales opportunities around premium furniture solutions, design services, and trend-driven workspace optimizations.

Full service partner The company markets itself as a total office partner for interior design, furnishings, supplies, printing, and promotional items. This enables cross-sell opportunities across furniture, office supplies, printing services, and promotional merchandise to existing and new clients.

Local and scalable A family‑owned, locally operated business with a 45+ year track record and a renovated 6,000 sq ft showroom in Urbandale/Des Moines. Emphasize local delivery, personalized service, and capabilities to compete with big box pricing, creating a strong value proposition for nearby businesses.

SMB market focus Estimated revenue in the 10–25 million range with a mid-size employee base. Target similar sized local businesses and regional firms seeking mid-market furniture suites, ergonomic solutions, and turnkey office environments, leveraging Haworth partnerships for scale.

Digital readiness Tech stack includes cloud CDN, web tooling, and standard analytics. Leverage the online showroom and design tools to capture leads, showcase premium product lines, and streamline quotes for furniture, supplies, and promotional services.