Strategic Partnerships Leverage the BetRivers and PlaySugarHouse partnership to cross-promote promotions and loyalty programs, offering bundled gaming and hospitality packages that drive cross-property visitation and increase player lifetime value.

Regional Focus Target Cripple Creek tourism and local business networks with joint events and sponsor activations to boost foot traffic across the Midnight Rose, The Brass Ass, and JP McGill’s while showcasing Colorado heritage and entertainment.

Digital Acquisition Expand digital marketing collaborations using Microsoft Advertising, The Trade Desk, Google Cloud, and YouTube to optimize offer-driven campaigns, retargeting, and local search to attract regional visitors.

Guest Experience Promote unique, hospitality-driven experiences (live entertainment, dining, and comfortable accommodations) as differentiators to convert casual visitors into repeat guests and advocates for the casinos.

Financial Growth Capitalize on the current revenue range by targeting mid-market player acquisition and loyalty programs, offering tiered promotions that encourage higher spend and more frequent visits across all three properties.