TRIFFT Loyalty Employee Directory
Software DevelopmentEngland, United Kingdom11-50 Employees
TRIFFT Loyalty provides a loyalty platform that merges engagement signals with transactional data to deliver a more nuanced view of individual customers, enabling loyalty decisions that reflect the evolving emotional relationship rather than purchase history alone. By tracking engagement across time, the platform helps brands identify customers whose relationships are strengthening and tailor interactions accordingly. Based in London, England, TRIFFT Loyalty operates in software development and serves brands in retail and hospitality seeking deeper customer connections. The approach moves away from traditional programs centered on points and discounts, instead using behavioral data to guide engagement decisions, supported by two patented AI engines that interpret customer behavior. The company frames its goal as enabling loyalty decisions grounded in the emotional context of customer journeys rather than just transactions.
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