Tribology Market Growth Target small to mid-size labs and manufacturing QA teams that perform wear and friction testing; position Tribometrix as an affordable, scalable tribometer solution suitable for R&D and quality assurance.

Web Modernization Opportunity The tech stack shows reliance on legacy elements (Flash SWFObject) and hosting on Bluehost/IIS; opportunity to modernize the website, improve lead capture, security, and performance, and offer a packaged web-revamp plus ongoing hosting support.

Lead Gen Optimization Current use of Google AdSense indicates digital marketing activity; propose a consultative package to optimize PPC, site SEO, and content marketing to generate inbound inquiries from labs and OEMs.

Channel Partnerships As a very small team with proximity to larger players like Anton Paar and Bruker, there is potential to establish regional distributors or reseller partnerships to expand reach and provide local service.

Service Revenue Model Introduce flexible service contracts, calibration, and remote monitoring to create recurring revenue and differentiate from larger competitors, leveraging the company’s agility.