Insights

Strong Brand Portfolio The Richards Group boasts an impressive portfolio of iconic brands such as Chick-fil-A, The Home Depot, and Motel 6, indicating a robust client base and potential for expansion into similar sectors seeking high-quality advertising services.

Recent Leadership Changes The appointment of Pete Lempert as CEO in March 2025 signals a strategic shift and potential for new growth initiatives, presenting opportunities for tailored service offerings aligned with the agency’s evolving vision.

Diversity and Inclusion Focus The agency’s commitment to fostering diverse thinking and inclusive hiring practices positions it favorably for clients prioritizing corporate social responsibility, opening avenues for partnerships emphasizing social impact advertising campaigns.

Tech-Driven Capabilities With a technology stack including Optimizely, Salesforce, and The Trade Desk, TRG demonstrates a strong digital and data-driven approach, indicating opportunities to leverage advanced marketing solutions for their clients' innovative campaigns.

Revenue Potential Generating between 500 million to 1 billion dollars in revenue with a nearly 50-year track record of award-winning work, TRG represents a significant market opportunity for premium advertising and marketing technology solutions aimed at high-value agency partnerships.

TRG Tech Stack

TRG uses 8 technology products and services including Instagram, Google Docs, Atlassian Jira, and more. Explore TRG's tech stack below.

  • Instagram
    Advertising
  • Google Docs
    Documentation Tools
  • Atlassian Jira
    Issue Trackers
  • Microsoft
    Miscellaneous
  • Keynote
    Performance
  • C#
    Programming Languages
  • Google
    Search Engines
  • Nginx
    Web Servers

Media & News

TRG's Email Address Formats

TRG uses at least 3 format(s):
TRG Email FormatsExamplePercentage
First_Last@richards.comJohn_Doe@richards.com
89%
Last@richards.comDoe@richards.com
7%
First@richards.comJohn@richards.com
3%
FLast@richards.comJDoe@richards.com
1%
FLast@therichardsgrp.comJDoe@therichardsgrp.com
77%
First.Last@therichardsgrp.comJohn.Doe@therichardsgrp.com
16%
F-Last@therichardsgrp.comJ-Doe@therichardsgrp.com
5%
LFirst@therichardsgrp.comDJohn@therichardsgrp.com
2%
First.Last@trg.agencyJohn.Doe@trg.agency
87%
FLast@trg.agencyJDoe@trg.agency
13%

Frequently Asked Questions

Where is TRG's headquarters located?

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TRG's main headquarters is located at 2700 Commerce Street 100a Dallas, Texas 75226 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is TRG's phone number?

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You can contact TRG's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TRG's stock symbol?

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TRG is a publicly traded company; the company's stock symbol is TRGP.

What is TRG's official website and social media links?

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TRG's official website is trg.agency and has social profiles on LinkedIn.

What is TRG's SIC code NAICS code?

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TRG's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does TRG have currently?

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As of June 2026, TRG has approximately 679 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: P. L.Ceo: T. R.Chief Executive Officer: B. R.. Explore TRG's employee directory with LeadIQ.

What industry does TRG belong to?

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TRG operates in the Advertising Services industry.

What technology does TRG use?

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TRG's tech stack includes InstagramGoogle DocsAtlassian JiraMicrosoftKeynoteC#GoogleNginx.

What is TRG's email format?

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TRG's email format typically follows the pattern of First_Last@richards.com. Find more TRG email formats with LeadIQ.

When was TRG founded?

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TRG was founded in 1976.

TRG

Advertising ServicesTexas, United States501-1000 Employees

We make memories that move markets.
 
The brands that grow are the ones people remember, so we design ideas that earn attention and stick – for days, for decades, for when it matters most. By combining whole-human insight, high-attention media, and high-emotion creativity, we ensure our work isn’t just seen, it’s unforgettable.
 
Our fiercely independent agency is built on a simple principle: pay the most attention. To our clients. To culture. To communities. And to each other. This is our operating system, shaping how we listen, collaborate, challenge, and deliver. It’s why our partnerships endure and why the brands we build do too.
 
For nearly 50 years, TRG has helped build some of America’s most iconic brands: Chick-fil-A. The Home Depot. Ram. Schwab. Love’s Travel Stops. World’s Best Cat Litter. Crazy Water. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work.

Section iconCompany Overview

Headquarters
2700 Commerce Street 100a Dallas, Texas 75226 United States
Phone number
Website
trg.agency
SIC Code
8742 - Management Consulting Services
Stock Symbol
TRGP
NAICS Code
541613 - Marketing Consulting Services
Founded
1976
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    TRG's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    TRG's revenue is estimated to be in the range of $500M$1B

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