Human-centric insights Trend Influence emphasizes deep human understanding and behavioral insights as the core driver of advertising effectiveness, suggesting opportunities to upsell advanced research, ethnography, and data-driven storytelling services to clients seeking authentic engagement.

Limited size advantage With a lean team of 11-50 employees, they may benefit from scalable technology, project outsourcing, or partnerships to handle larger campaigns, presenting a chance to propose managed services and white-label collaborations.

Awards credibility Being rated a Top 50 Best Workplace in Atlanta for two consecutive years enhances credibility with potential clients and talent, making a compelling angle for proposals that emphasize culture, employee retention, and consistent delivery.

Agency ecosystem As a wholly owned subsidiary of kbs+ within MDC Partners, there are potential cross-sell opportunities for integrated services including media, production, and strategic planning across a broader agency network.

Revenue tier Current revenue range places them in the small-to-mid market; targeted offerings could include scalable performance marketing, technology enablement, and cost-effective measurement solutions to help them win larger accounts and accelerate growth.