Digital-First Growth Target underserved segments in Saudi Arabia by promoting fast, bundled insurance across core lines (Health, Home, Travel, Motor, Pet) and exploring white-labeled options for small businesses and families.

Acquisition Channels Capitalize on existing digital channels (WhatsApp Business, Bing Ads, Facebook Pixel) to build scalable lead-generation and onboarding funnels, with co-branded campaigns and referral programs for partners such as banks, fintechs, and marketplaces.

Regulatory Advantage Leverage regulatory credibility—licensed by the Insurance Authority and backed by Tawuniya—to pitch enterprise, corporate benefits programs and compliant group policies with clear pricing and transparent terms.

Broad Product Suite With a broad product suite spanning health, home, travel, motor, and pet, tree can drive higher average revenue through bundled policies and modular add-ons, enabling tailored solutions for individuals, families, and small businesses.

Customer-Centric Efficiency Emphasize a fast digital journey—instant enrollment, smooth claims, and user-friendly language—to win tenders and partnerships with distributors, brokers, and employers seeking quick time-to-coverage and measurable customer satisfaction.