Destination Partnerships Travel Salem is a regional destination marketing organization with a focus on conventions, events, and leisure travel in the Mid-Willamette Valley. Opportunities exist to upsell joint marketing programs, cross-promotions with neighboring DMOs, and sponsorships for regional events that drive visitation and economic impact.

Funding & Grants The organization has secured state-level funding and grant support for outdoor recreation and recovery initiatives. Sales opportunities include offering funded co-op advertising, sponsored content, or grant-backed campaigns that align with tourism development and post-disaster recovery efforts.

Digital Marketing With a tech stack that includes Google Ads, The Trade Desk, Drupal, Mailchimp, and analytics tools, Travel Salem is oriented toward data-driven marketing. Propose managed digital campaigns, creative assets, and analytics partnerships to optimize spend, attribution, and ROAS for regional tourism initiatives.

Event Collaboration Recent and upcoming collaborations to host events like races indicate a propensity for large-scale, multi-stakeholder programs. Sales opportunities include event sponsorships, turnkey event marketing packages, travel packages for attendees, and partner synergies with sport, tourism, and municipal entities.

Economic Impact As the official destination marketing organization for the region with significant revenue scale, Travel Salem represents a gateway to broader regional spend and economic development. Position offerings around visitor growth, stay-and-explore packages, and B2B partnerships with local attractions, wineries, and hospitality businesses to amplify regional ROI.